Scurramunga - 3:18 am on Jun 5, 2006 (gmt 0)

. ...build another site that targets a niche that's active year round.

Either that or find an angle for your current site that would enable you to include content related to summer themes.

Eg.
My site is a product site. I've been considering adding other products laterally related to my site's current products. These new products are known to be searched during the N.Hemisphere summer. This change would create a twofold effect on revenue