martinibuster - 12:06 am on Jun 5, 2006 (gmt 0)

Will your site suffer a drastic income drop?
I was researching through past threads relevant to Summer and it seemed there are numerous instances of webmasters complaining of a Summer Slump. While it doesn't affect publishers across the board, it appears that there is a Summer Slump phenomenom. Should you be prepared? Let's discuss what you might be doing today to protect your revenue tomorrow.

Those who forget the past are doomed...
Here are just few threads from past summers. There are many more, but these are representative of similar posts from years past.

July 15, 2003 AdSense revenue going down? [webmasterworld.com...] June 12,2004 Anyone else experiencing their Adsense revenue being slashed? [webmasterworld.com...] June 15, 2005 Revenue dropping rapidly [webmasterworld.com...]

Will your revenues drop by up to 50%?
Some digging around through past threads revealed many posts by suffering from the dreaded Summer Slump. Will your site suffer up to a 50% drop in revenue due to the dreaded Summer Slump?

A Doomed Site Checklist
I am interested in your opinions. What are the characteristics of the sites doomed to have their revenues slashed to the bone?

Let's hear your opinion. If we were to put together a checklist, what would you add to it?

• What are the characteristics of a site likely to suffer a Summer Slump?

• What can be done to rescue a site destined to have their income slashed to pennies?

• Are some sites doomed and there's nothing that can save them?

• What is your proactive strategy for fighting back against the Summer Slump?