farmboy - 4:02 pm on May 25, 2006 (gmt 0)

MFA's don't convert well, that's why those of us with strong content sites tend to get upset about them.

If MFA's are appearing as one of 3 or 4 ads in a display and different ads are being rotated on your site, how do you know how well a particular ad is converting?

Also, I have strong content sites and my problem with MFA's is not whether or not they convert well - my problem is I think they frustrate people who click on them and those people - my visitors - will be less likely to click in the future. I've seen a number of people on this board express the same concern.

And then a secondary problem, IMO, is most of the MFA's I see seem to clearly be in violation of AdSense's terms. If AdSense is not going to enforce the terms - then fine - just change the terms to allow everyone to build these type sites.

Maybe I've missed it, but I don't think I've seen many people complain about MFA's based on a low conversion rate.

FarmBoy