david_uk - 6:05 am on May 25, 2006 (gmt 0)

Last time I had a rail at them on the issue, I got the impression that it does concern them, but I'd agree that as they aren't getting sued over the issue it's not number 1 priority.

The impression I got was that click fraud aside, they are concerned about the quality of ads on the network, and they did tell me that are "Looking at" options to allow publishers more control. They know full well we use the filter to block MFA's and the technique works. Now what all that means is anybody's guess, and I wouldn't like to make any predictions on what (if anything) will happen.

The other impression I got was that whilst Adsense support were well aware of the issue, and it was a concern for them, Adwords really really really don't give a stuff. They just sell ads and aren't remotely concerened about the issue as it doesn't affect their little corner of the empire.

Unfortunately it seems that Google suffers "Big company" mentality. I.E. departments within the company are much more concerned with in-fighting and empire building than ensuring the company actually survives beyond the next pay cheque!