Content_ed - 10:27 pm on May 24, 2006 (gmt 0)

I've suggested to Adsense that they use the contents of a large sampling of publisher's competitive ad filters as a consensus gun to eliminate, or at least trigger a review of MFA's. I get the feeling from corresponding with them that they would like to do something about the MFA's, but it's not a priority next to click-fraud, which has gotten them sued repeatedly. When's the last time you saw a news story on CBNC about MFA's?

I'm also fairly convinced that recent changes to the algo Adsense uses to select ads have changed the game for the better, or at least given publishers more control. If you continually prune the worst performing pages from your site, you'll never get MFA's (for any stretch of time) on the better performing pages, and you can methodically free up room in the filter for emergencies that way.