martinibuster - 1:18 am on May 24, 2006 (gmt 0)

Rodney makes some great points.

Discussing it over IM earlier today, someone noted that if the ads aren't being clicked on, then smart pricing will make it more expensive for that ad to show up in the auction, so that when it does get clicked on, it will be worth more per click.

The ad stood out, caught my eye right away. If the algo is pushing those ads on my content network as likely to earn more money, it can very well be that the phone numbers could stimulate a click by virtue of their increased visibility.