In this case, ADsense looks like a 468 X 60 with two text link options. In others it looks like a skyscaper.
Believe it or not, if I had to choose one, I would go with the Russian IT outsource. Why? I know more about the predisposition of the user, due to the over-all content theme on Register from an IT dispositional standpoint, then I do about a user who reads an article wherein I am trying to extrapolate correlation of behavior with topical article considerations and matching that to behavioral presdispositions of the user.
US Senator would destroy MP3 traders' PCs ----um, DMCA and Copywright - now that is in context right? Its a stretch, when considering the dispositions of the user. I would be much more confident serving up an ad based on the user survey data of Register for the site as a whole or within site sections then I would be to serve up an ad based upon what I can infer from one article. This infact,is somewhat shortsighted, and as an aggregate, I would bet the inferred as much less likely to convert then an ad based upon site or catagory user survey and technical data.
I do not want to belittle what you are doing, GG. But, this topic is older than G is. This topic is fundemental to the ad serving industry. You are *not* doing anything new from an internet advertising stanpoint. You are doing something new from a G standpoint. And I have very mixed emotions about what this is going to do to you in the long term. I dont care about your IPO. I care about serps. Investors care about your IPO, they won't care about the serps above and beyond SERP Adwords. You will create an insatuable appetite for third party content to serve ads- to feed the revenue demands of the company. Whilst the public, that is just getting used to the altruistic nature of G will have the tables turned.
[edited by: Chicago at 9:18 pm (utc) on June 19, 2003]