Brilliant statement, figment88.
And we spent days speculating why the semantic acquisition took place. geez.
Man! It just amazes me what G is doing to us. For the first time, there is a side of G that is difficult to trust. GG you are killing me. I know that you personally have been working on *this* side of things for some time, but please please please stop talking to webmasters like Adsense is in any way related to search in terms of quality and G leadership. And please webmasters, don't think that ADsense is going to be your answer to profits. If you want to serve ads then *you* need to think carefully about who *your* target market is and their demographic, behavioral and geographic predispositions and work out an arrangement to serve ads that makes sense for you and your advertisers. G is not, and will not be to ad serving (outside of SERPs/adwords) what they have been to search. Don't get confused, as this is nothing new that G is pitching. This is the side of G that is hungry for revenue that their own search properties aren't providing enough of. This is the side of G that will dominate our views in the years to come. This is the side of G that is different from that of which we are conditioned to.
And finally, never, but never, for a second, think that a content ad will have a CTR or an ROI near the level of search prospects (rank dependant). If you build a content site and you serve Adsense, you will find yourself counting a handful of dollars, whilst leading customers off your site to ad destinations. Man! Just say it G, you care deeply about ad revenue and you *know* the second you are leaving the G SERPs you are talking about degradation in quality. And you are trying to pull this off with the G brand of old. This has got to change, and I am willing to take a stand to help force out the truth of G's intentions.