communitynews - 12:45 am on Jun 19, 2003 (gmt 0)
We're running AdSense on a network of 40 community newspapers with excellent results. We've focused on converting as much news as possible from these small weekly newspapers, making the content index well by search engines, and keeping costs low for us and the newspapers. We stayed away from traditional affiliate ads because of the need to manage them. Our biggest issue has been that many if not most of the visitors are "out of market" (i.e. not from the area served by the newspapers) and of little value to the local advertisers. Adsense addresses the management issue (google handles that) and allows the newspapers to take advantage of the out of market traffic. Also, our focus on massive news conversion of their unique content (no national stuff here) was marginally profitable before AdSense but is now in the money for everyone. We've got over 200,000 stories online with most if not all indexed by google proper. The main page of each newspaper is PR 5 or 6.