GoogleGuy - 10:39 am on Jun 18, 2003 (gmt 0)

I've been learning more about it recently and talking to people about it, and it's pretty exciting. Publishers can exclude ads from any site (like a competitor) that they want, they can swap between banner ads and skyscraper ads immediately, and they can stop the ads at any time. Ads relevant to a page are better than banner ads for users--those punch the monkey banners can be pretty annoying. And advertisers can get more inventory by using content-targeted ads, or if they ever have reservations, it's easy to disable content-targeted ads for their account.

I'll try to stop before I sound like a total salesperson, but I've seen it working on the site of a WebmasterWorld member, and it's really sweet. The member's site is very high-quality (the aim is to accept blue-ribbon sites), but it appeals to a narrow segment--so it could be hard to chase down advertisers. We serve up ads exactly matched for that website, so it works really well for them. :)