For me Markus post we heaven sent.
I have a very good domain name for a website I have been hesitating to develop for the Spanish market, not dating at all but a somehow wasted niche.
However, Markus story have made me believe that with the proper efforts I could have some success with it, following similar stratagies, concidently, I have some ideas in common with Markus approach.
Coincidently again, I restarted the development after a one year pause just a week or two before Markus post.
Now, I can't wait to finish it and release it.
Just I hope the spanish market gives me at least that $0.78 eCPM and I will be happy with a tiny portion of his traffic :)