shrirch - 8:34 am on Jan 5, 2004 (gmt 0)

As EuropeForVisitors said, it depends on the sector your site targets.

Keep the following in mind.

-- Customers have exhausted their budgets in pre-xmas campaigns.
-- Many customers and CPC managers are on holiday and should be back this week
-- 2004 Budgets are under approval (you'd be surprised to find out how many corporations have freezes in place until they analyse their year end data and get board approvals)
-- Shoppers are not in a mood to purchase the types of products and services due to post holiday blues (financial and other..)

Give it a week or two to stabilize.