Reason why figures don't add up toldan is of course the rules here at webmaster world is not to specificaly talk about your clicks, views, ecpm, earnings, so of course theres going to be a problem when working it out mathamaticaly (think higher in clicks,views and you have your figures) Now i'm not greedy, my name is just ironic that's all... we'd all like to earn more (of course) but happy if we earn a single buck because it's an achievement correct? I'd love to learn how to earn more out of my traffic, but CTR is not so important for me, the lower CTR the less traffic leaves your page and the more repeat traffic keeps your site running good and very active.
Personaly I doubt anyone really cares but It's a shame that the only way I'm going to earn more is if I drive more repeat traffic / increase click value.
So what should be done to increase such areas? Anyone got any ideas? (I've tried to target keywords based on my niche on adwords but that makes no dramatic difference).
PS. publisher account would be good for security.
You can earn much more than you are earning right now. It all depends on the topic of your website + ad positioning. Check your PM, I am ready to help.