humblebeginnings - 11:02 am on Apr 11, 2006 (gmt 0)

Planet earth is blue, and there's nothing I can do...

I have the same thing, ctr and page views ok, but ecpm bouncing, mostly down. No matter my content, ad placement or ad colors, Adsense moves in mysterious ways. I am 1 year with Adsense now, and I bellieve the ecpm mystery is not something that will be solved easily. Of course there are many theories about this (smart-pricing, seasons, advertisers dropping out, Google just moving the money-bucket, etcetera) but the trouble is, most of them make sense. So wich one to use as a decision model? Guess I'll concentrate on making content and spending the money...