david_uk - 6:49 am on Apr 9, 2006 (gmt 0)

I'd agree that many people will spend a very short time on a page - certainly not long enough to read it properly. Conversley, there are people who will plod through some of the longer, more technical articles I have and often come back and re-read it. If the visitor has found exactly what they are looking for, they will spend the time reading the page.

I would say that I try to keep the wordcount to a minimum, and tend to have a list of annotations at the bottom of pages for those who (very rarely) want to know where a statement or statistic comes from.

I would also say that though these pages are why people visit the site, they rarely get a good CTR :(