thaidomain - 7:41 am on Apr 8, 2006 (gmt 0)
Giving good information can result in a decrease in earnings from your website, in my opinion. Part of our site is a directory of hotel websites, many hundreds of them. We were earning some money by also offerings links to a hotel bookings site.
A few weeks ago we decided to scan all the websites listed and put the budget hotels on separate pages. Do realize, that visitors are perfectly able to book their hotels with the hotel websites themselves. After doing this, and apparently many people are looking for budget hotels, the affiliate program that arranges bookings through our website, saw about a 30% percent decrease in clicks and bookings.
On the other hand, the pages we added were picked up by the search engines, and we just hope in the next few months they will attract added customers that way. But definitively, adding wanted information resulted in a decrease in earnings for us.
Possibly this holds also true for Google ads.