Jean - 7:18 am on Mar 28, 2006 (gmt 0)

for someone with an existing, and respected, content site, those numbers are too low

I guess that my site(s) bring in around $60 or $70 per page per year on average...BUT...my sites have been around for 6 years. I spent thousands of unpaid hours researching and writing unique content as well as improving my search engines rankings because I had a gut feeling - no, a certainty - that once we got past the late 90s advertising bubble burst these sites would pay me good money one day (I thought of direct advertising as of course AdSense didn't exist then).

I should add that my site(s) are authority sites on a subject I love.

So good money it is but certainly no get rich quick scheme.

And ronburk, thanks for a great post! I think that you are very close to the mark with your averages.