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21_blue - 12:05 pm on Mar 28, 2006 (gmt 0)
What I'd thought about is the fact that, in adverts, there are sometimes statements such as "please quote reference xyz", sometimes incentivised with a discount. Presumably, these references are used for "conversion tracking" of marketing channels? Are they also used to influence pricing, eg: commission/kickbacks or future contracts, etc.?
darkmage, I don't work in print publishing but a sort-of-similar thought had occurred to me, that there are parallels between smart pricing and the real world.