phantombookman - 3:41 pm on Mar 27, 2006 (gmt 0)

Hi Anne
not sure at all, just going on what has been said before. I wholly agree that CTR has nothing to do with final conversions and I hope they do not use this a yardstick.

I do vaguely recall that either GG or ASA once mentioned something once about not looking at your own ads in a style which suggested that continually doing so was counter-productive.