BillyS - 6:03 pm on Mar 26, 2006 (gmt 0)

>>Also, if you have a site that's legitimate and might attract inbound links, blended-in ads may discourage such links just because of the "sleaze factor."

I think there is a problem with what people are calling blending in. I just checke EFVs site, his ads blend in the same way mine do. He has a white background and uses the same blue color in his links.

I do the same exact thing - except my color scheme is different. I consider mine blended per the Adsense posted in this thread.

If you're using the "wrong" colors, then readers aren't even going to look at them. They stand out and detract from the site's overall appearance. Let the reader look and decide.

This is just my experience, but I blended mine in the November timeframe and my CTR doubled overnight. It's against the TOS to make public eCPM, but mine is as good as any I've seen published here.