lgn1 - 11:02 pm on Dec 19, 2003 (gmt 0)
We generally turn our adwords budget off, the week before
Christmas. This is the dead zone, and it does not matter,
how much traffic you have, your sales will suck until
after Christmas. We turn Adwords back on on the 27th, right after Boxing Day. I imagine alot of other companies fit into the same profile.