Swebbie - 12:08 am on Mar 23, 2006 (gmt 0)
Yes, ad position is very important. Put them above the fold and blend the background color so it matches the page's background color. Also, try to keep the content on any given page very focused, which will make the ads that are shown focused as well. That will greatly improve CTR. $200 on 1200 clicks is very good from my vantage point. I get a bit less than that # of clicks on a daily basis and I don't make anywhere near $200/day. Sure wish I did!