Swebbie - 11:52 pm on Mar 21, 2006 (gmt 0)
Thank you danimal. That's very interesting about the top 3 positions. My site used to be #5, so that would put it at a level where you say those studies show a drop off in traffic. I'm certainly seeing that now! Huge difference. The CTR is even higher today, even though I've not changed anything. After thinking about it some more, I think the search term is sufficiently vague that it could cover a lot of ground in terms of what the searcher is truly looking for when he types it in at a search engine. Of course, this very fact is what contributes to it being such a heavily searched phrase (top 300 of all searches). I suppose it could be that more people are clicking through to the site now from a wider range of reasons than before. Good theory!