guru5571 - 11:31 pm on Mar 21, 2006 (gmt 0)
OK I've been running this for a couple days now. No major changes in my income as of yet. I do notice about a 15% increase in CPC which happened the first day. My CPC is normally extemely stable, so definitely a change there. However, my CTR is hanging around the low end of my normal range. I'll continue to run this and see how it goes. At the end of the day my income is fairly inline. The one benefit I do see in this. My users will be getting more relevant and trustworthy ad landing pages, so maybe in the long term this will breed some goodwill for my site compared to other sites that don't filter.