---- Microsoft Sets Its Crosshairs on Google's AdSense
europeforvisitors - 5:08 pm on Jan 18, 2006 (gmt 0)
You know it is never as black and white as who will pay that extra 1 or 2% and get the advertisers, there is not one publisher here that will not jump onto a good opportunity to diversify the earnings
If you really want to diversify your earnings, you can do it without using multiple contextual networks. (Display ads and affiliate sales can work well, depending on your topic.)
even if MSN and Yahoo pay 5% less, they can still make it up with improvements in formats, relevancy and quality advertisers (as you said)
Sure, they can (at least in theory), but will they? And what's to keep Google from doing the same?
btw I think there is a consensus here that 80% is only a special case for few publishers.
Are you suggesting that MSN and YPN wouldn't pay higher percentages to "premium partners," too?
I've got nothing against MSN or YPN, but if they want to make inroads into Google's publisher and advertiser base, they'll need to compete with an AdWords/AdSense network that's unlikely to be a stationary target.