Inquire - 10:25 pm on Jan 2, 2006 (gmt 0)

Why not just explain what AdSense is? In my case, I usually explain that I work both ends of Google's advertising programs. I pay and I collect. I pay for my business to be online through AdWords and get charged when surfers click on my ads, which in turn gives me leads which I turn into clients. At the same time, I collect when I receive compensation when internet surfers click on the google ads that I run on my site, creating a secondary revenue stream. It's all done through google. I fail to see what the big secret or difficulty is. Most people can grasp it. If I was making a full-time living as a publisher, and didn't have to advertise my primary business through AdWords, I would think it would be easier ;-)