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inbound - 5:20 pm on Dec 26, 2005 (gmt 0)
I guess that if you search for something on a big public holiday you must be really interested in it. I'd guess that most people (in the UK, and I know not everyone celebrates Christmas) will not go near their PC as they will be too busy with family and friends.
Our impressions were around 30% of normal but conversion was remarkably high.