roitracker - 7:58 pm on Nov 22, 2005 (gmt 0)

I've been reading a lot of posts about people giving up their job for adsense & legacy publishers relying on adsense for an increasingly large portion of their ad revenue. And sensible advice has always been to diversify your income sources (regardless of the business you're in), particularly when Google was the only real player in town.

But what with Yahoo, & MSN in the near future, both entering the contextual ad market, is online publishing that relies on contextual advertising now a truly valid & sustainable business model?

[edited by: roitracker at 8:16 pm (utc) on Nov. 22, 2005]