AdSenseAdvisor - 11:23 pm on Nov 18, 2005 (gmt 0)

Hi Steve,

I'm happy to answer your questions.

CPM ads, and therefore ads bid on through the new Onsite Advertising feature, won't automatically display on your pages. They still have to compete against all other ads in your site inventory, including CPC ads. The ads determined to hold the highest revenue potential will appear on your site.

With regard to your question about relevancy, when a CPM ad appears on your pages, it's because a particular advertiser has seen your site and feels your audience would find the ad useful and/or relevant. If you disagree, you can block the ad using Competitive Ad filters, just like you can block unwanted CPC ads.

Hope that clarifies!

-ASA

[edited by: AdSenseAdvisor at 11:25 pm (utc) on Nov. 18, 2005]