sfatih - 2:47 am on Nov 10, 2005 (gmt 0)

Well I found a way to get more clicks but all it does is lower the EPC and overall revenue, what good does optimizing do? They entice us with these case studies then when you apply the same thing, your earnings plummet!

Yes, the same here. Blending ads with content, poking them into the eye of the visitors, simply don't work for my sites. cpc goes so low that all the ctr becomes worthless, plus my site looks trashy with all the ads inside content.

It must be about the type of the site I have. Mine is a quite generic service related site, not a product site. So I am trying to feel happy with low ctr and relatively high click values. I am looking forward to try Yahoo when they make it available for publishers outside US.