ken_b - 6:05 pm on Oct 31, 2005 (gmt 0)

Ad targeting seems to have gone missing again for my site. I don't think it's the targeting algo though.

I think who ever checks the relevancy for ads when they are approved at Adwords is missing the boat, or letting irrelevant ads through because the advertizer is willing to bid high enough.

The problem with that for publishers is that even if an ad pays twice as much, it's worth less if the cTR is to low.

On top of that, readers might get tired of clicking on ads that take them to irrelevant sites and stop clicking any ads because they don't trust them.