Visi - 10:16 pm on Oct 25, 2005 (gmt 0)
We have tracked a variety of items from the onset of the program but pay the most attention to return per visitor. Knocking out the average page impression per visitor ratios give us a much better look at whether we convert on a site visit. We are not concerned whether it is at page view 1, 2 or 3 that a click is obtained only that it is. We find the ecpm a waste of time since at certain times our stickyness will change based on a topic. CTR is again a skewed stat to us due to the above. CTR to unique visitors is important to our analysis however since we consider this a factor we can influence. Just some thoughts on how we look at our stats...and more important to us those graphs.