janethuggard - 5:33 pm on Oct 25, 2005 (gmt 0)

CPC is very important. We know the percentage of our cut from Adsense, and it is much less than others we have used. But, the bottom line is the CTR is higher with Adsense than others we have used, so the bottom line is healthier inspite of our lower commission percentage.

Summary: It is the CTR that makes the difference. Our CTR is steady and strong, so we don't worry about it. You should worry about page impressions. That is something you can control very easily from your end. Only if the CTR drops substantially and consistently over several days, should you worry about anything other than page impressions.

Work your site, drive traffic, place the ads in hot spots, and the rest will take care of itself.