jeremy_goodrich - 5:27 pm on Jun 17, 2003 (gmt 0)

I would say that's a pretty fair comparison, but I would say that Overture is a closer competitor to Ebay than Google.

Think of the product they are rumored to be releasing, that will facilitate tracking & roi monitoring, by including a cookie on the merchant website that will let the merchant AND Overture know how much that click was worth, if they made money or not.

Now, consider that this data - would put overture in a position to change their business model, and the way that they charge their customers - similar to the idea put forth in the article about Google getting in on the acquisition end, or CPA.

That article has it wrong, as far as I know, Overture is already making moves in that direction or is at least, rumored to be doing so. If Google starts doing the same - then yes, the article is spot on.