-- I'm telling you, Google is out to rid the world of their knowledge and understanding of the term "search engine optimization". They started it at PubCon by handing out those little booklets for AdWords containing the word optimization, and then Overture jumped in and talked about optimizing their ads, etc... This is just one more stepping stone. (Yes, PubCon Paranoia still exists!)
Hiring a good analyst to check things over isn't always a sign of an IPO ready to bust. Granted, we can all expect it and believe it (which I do) -- but look at the false Google update threads. Sometimes I swear they do things like this to point and laugh at the people reacting to it all.