For me there are two things that surprise me:
1. Google manages to keep its searchers/users even though Google minimized the world wide web to only a few hand-full websites so that it feels more like a directory than search engine.
2. Google manages to keep its business partners even though they minimized their organic revenue, accused them for spam and bad content and on top of that increased the pay per click prices.
How come that Google gets through with those practices?