arikgub - 7:25 am on Oct 21, 2013 (gmt 0)
So, 26% more paid clicks on relatively flat traffic means...?
It means they've gotten very good at showing people the right ads, at the right time.
Oh, please. Don't spread that BS Google keeps saying. I believe the figures have much more to do with the number of impressions that grew immensely. Less organic and way more ads. All sorts of widgets above the serps, etc. For many queries there are no more organic - just ads. There is only so much ads you can show - once you fill the entire page with them, that's it. This growth in revenue is unsustainable. Time to short GOOG?