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EditorialGuy - 1:30 am on Oct 21, 2013 (gmt 0)
Yes, I find it interesting that so many publishers are reporting significantly lowers CTRs and slashed CPC. This tells me that more aggressive placement of ads in the serps is paying off for Google.
I think one important role of AdSense has always been to give Google a second chance at users who miss or ignore the ads in the SERPs. And I'd guess that Product Search is catching the attention of many users who'd never paid much attention to AdWords, resulting in fewer prospects for those "second chance" publisher ads.
(I've got to admit that I've never paid much attention to AdWords, but when I was searching for a kitchen item recently, the Product Search ads with their photos, prices, and merchant names immediately caught my eye.)