Governments also rather like these tracking schemes, because they can then use the data themselves - whatever Google and MS gather will be used by the NSA, one way of another.
@heisje depends which bit of the EU....
The EU is even worse than the EU on privacy - mandatory minimum 6 month retention of all web browsing, email meta data etc. - and that is just what is done openly. Virtually all transatlantic internet traffic is tapped by the UK.
The monopolies are a global problem. Take the companies we are talking about. MS has just as strong a market position in the EU as the US, and Google's is even stronger.
US has some very strong protections for free speech - whereas most EU countries ban "offensive" speech, and the definition of offensive keeps getting broader.
I agree with you about capital punishment and inequality, but the EU will follow the US on the latter.