Leosghost - 2:59 pm on May 29, 2013 (gmt 0)
Sounds like it may be another way to try to strong arm people into signing up as a Google Trusted Store..
The "have our badge" on your store wasn't working so well..so it'll now be "have a 3rd party badge, that some people believe, on your store..and next to your SERP entry and ads"..
With the implicit " don't sign up with us, and you will be the websites who don't get a badge in SERPs or next to your ads..and customers will wonder why you don't have one".."and your click through rate and thus bottom line will suffer"..
Or maybe that isn't what they are hoping to do with it..we'll see..