DirigoDev - 3:09 am on Jan 18, 2013 (gmt 0)
I don't often agree with Google. Since Panda2 (I recovered fully) I've been rather pissed at them - still am.
The reason that they have the cash to invest is that way back they shot for the moon. If you can afford to shoot for 10x, do it. If you can only afford 3x, then that will need to do until you can afford 10x. Don't set your standards to that of your competition. Wise words.
There are many at Google optimizing for semi-small incremental changes (e.g. 10%). That's okay as long as Sr. Management is shooting for something much higher.