BeeDeeDubbleU - 12:09 pm on Jan 4, 2013 (gmt 0)

For years, Page and other Google execs have mused about the perfect search engine. It would always understand what you mean. It would know you and would deliver results tailored to your interests. And it would give you answers to things that matter to you -- even when you didn't ask.

The perfect search engine is now the one that provides the best bottom line. Don't let anyone tell you differently.

A search engine that fills the main parts of a page with paid ads that are not necessarily relevant is not a good search engine.