The EU is basically saying "shape up or ship out". Actually it's more like "shape up or SHELL out".
With growing anti-G sentiment in the webmaster and end user community, they may be run out of town on a rail before long. 2013 needs some fresh blood and competition in the search industry. Maybe then Google would focus on what they USED to do well, search.
I'm starting my new year by switching all search to Bing, not because I'm anti G, but because I like finding what I'm looking for.