I've enjoyed tracking the progress of Google's corporate morality.
Don't be evil
Do no evil
Try not to be evil
Be as little evil as possible
Be evil only in exceptional circumstances
Be evil only in financially exceptional circumstances
Don't be evil unless there's megabucks in it
Be evil if the FTC allows it
Do evil only in sunny places if there's a buck in it for us
Let's see what various island states' tax law loopholes allow us to do
Go to hell everyone - we're off to Bermuda with suitcases of loot. Woohoo!