martinibuster - 7:51 am on Nov 24, 2012 (gmt 0)

They couldn't care less about the organic SERPs.

Are you serious?

Search is the oxygen that PPC breathes. Organic SERPs is what drives PPC. It's known as impressions. No impressions, no Pay Per Click (PPC) because there would be nothing to click.

Bottom line... the little guys are well and truly stuffed.

Not in the real world. NextTag, Yelp and many other big brands are out in front trying to influence the FTC to their advantage. There is a perception that big brands are immune but big brands have stepped forward to testify before the FTC and the senate because they are feeling the heat as well. Microsoft is one of the founders of a well funded Anti-Google advocacy group that is spending millions on this issue.

The little guys may yet end up "stuffed" but the stuffing isn't done just yet.