rogerd - 8:49 pm on Oct 31, 2012 (gmt 0)

I wonder if this will be appealed.

I see lots of issues if this holds up. Say I have a business and someone posts a negative story about me on a rip-off type site. I claim it isn't true and ask the site owner to remove it. They refuse, or want to charge me a large sum of money to do so. So, I go to the search engines and demand they remove it because it's not true.

How is Google supposed to sort that out? They can't determine the facts of the case. But, since I say it's not true, now I can sue Google and collect damages if they don't deindex the report?

Or, what if the report wasn't about my business but one with an identical name? It's true in reference to the other guy, but it's damaging my business, too. I come up as the first listing for "Acme Enterprises," and the second listing is "Acme Enterprises Stole My Money." Can I get it kicked out of the SERPs?

Does this give every individual and business veto power of what Google can display? That's going to be messy, at least Down Under.