indyank - 10:46 am on Oct 26, 2012 (gmt 0)

If anyone with any sense has looked into figures like these then perhaps they will come to the conclusion that google's projections in low-priced retail markets are simply unrealistic.

I've noticed many of our competitors have pulled the plug on Adwords, for low value items it just doesn't stack up......

It could perhaps be the reason why they consider Prod listings to create more and better monetization (for low-priced products). So give them everything they want like info.,images videos and reviews right on the SERPS (making sure they don't unnecessarily click on any organic results) and listing products close to the action.

This definition from Google shopping would make it very clear.

Product Listing Ads are eligible to appear on both Google Search and Google Shopping, across computers, tablets and smartphones. Whenever a user enters a search query relevant to an item you sell, Google will automatically show the most relevant Product Listing Ads, which include the associated image, price, product name and more.

More stands for carousel, videos, KG, reviews etc.

and I didn't know before that they are experimenting cost-per-acquisition (CPA model) percentage basis with select participants in the US.