ohno - 8:44 am on Oct 26, 2012 (gmt 0)

If anyone with any sense has looked into figures like these then perhaps they will come to the conclusion that google's projections in low-priced retail markets are simply unrealistic.

I don't think they really care. I remember when we first started out Yellow Pages was THE thing to be in. Never mind the fact that it never performed well for us! Then Google took over.....

My point is, some businesses WILL do well out of Google's new model, most will not though. There will be an interim period when people will pay through the nose just to feature though, as soon as they realise the RIO is poor they will stop. I've noticed many of our competitors have pulled the plug on Adwords, for low value items it just doesn't stack up......