webdevfv - 8:26 am on Oct 26, 2012 (gmt 0)

On a different point, and picking up on what I said previously, the PLAs are now requesting huge bid amounts.

OK, perhaps, if you're selling an expensive product, i.e. Nikon D800 at £2000, where you can afford to spend £50-£100 per conversion. But when you're selling items at £30 then it just doesn't work.

Their current projections are totally unrealistic, I will not - I can not - pay £2 for a click (not conversion mind) to get someone to my website to buy a product costing £30.

I estimate that conversion rates would have to be 30% just to break even. That ain't going to happen, is it?

If anyone with any sense has looked into figures like these then perhaps they will come to the conclusion that google's projections in low-priced retail markets are simply unrealistic.