indyank - 5:03 pm on Oct 25, 2012 (gmt 0)

And we believe being able to do product listing ads gets us closer to intent because if somebody types a Nikon D800 then we know they are looking to buy or looking to get more information about a specific product and the fact that we can show them reviews pictures and pricing information gets us closer to action. And we believe in the medium term that’s going to create more monetization and a better monetization for us as opposed to having just 10 blue links of ads we’d send them to other websites.

This is a very important quote and I could see Google getting ready for product listings on a massive scale in all niches, as they believe that could earn them better than Adwords (10 blue links of ads). How will this work out? Are they trying to be a mega affiliate for products in all niches? Will that be a threat to the likes of Amazon? Will they be partnering the popular sellers in each niche and get a better share for every sale? and then probably buy them out in the long run...or may be they would buy a significant no. of shares of most sellers with whom they decide to partner?